Rainbow expands global reach with new licensing agents

Rainbow is expanding its international reach, appointing a number of leading licensing agents to its global network.

New additions to the Rainbow portfolio of licensing agents for its properties Winx, Mia and Me, PopPixie and Huntik, include: B-rights in Greece; Planeta Junior in Spain; Popcorn in Portugal; ELC in Eastern Europe and the Ukraine and Viz International in Malaysia and Singapore.

The plethora of new deals also sees Bates Group take up the properties in Indonesia, the Philippines and Thailand; Unite Licensing in Tawain; and Wild Pumpkin and Exim in Australia and Latin America respectively.

In addition, Rainbow’s relationship with Nickelodeon sees it handling Winx Club across the UK, US, Canada, Australia and Latin America, strengthening the brand in key overseas markets.

More agents are set to be appointed in the near future across Asia.

Maurizio Distefano, EVP and general manager global consumer products, Rainbow, said: "we are delighted to be making this announcement as we have added a host of very well-respected names to our global network of experienced and knowledgeable agents.

"This enables us to utilise the very best local licensing knowledge to maximise opportunities for our brands in key territories across the world."

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