Rainbow Fish moves into apparel with Kid Tees by Stephen Joseph

International best-selling children’s book Rainbow Fish is moving into apparel thanks to a new partnership with Kid Tees by Stephen Joseph.

Under the new deal, Kid Tees by Stephen Joseph will launch a line of t-shirts, socks, drawstring bags, headbands and stainless steel water bottles.

The deal was brokered by RJM Licensing on behalf of NorthSouth Books, The Rainbow Fish book publisher.

“We are excited to be selected to develop Rainbow Fish apparel to celebrate the 25th anniversary of the book,” said Amy Hasbrouck, director of sales of Stephen Joseph.

“With over 20 years of screen printing experience paired with the beautiful graphics, Kid Tees will create fun apparel for kids of all ages.”

Marcus Pfister’s Rainbow Fish has been a favourite of children, parents and care-givers with over 30 million books sold across the globe.

Rob Mejia, president of RJM Licensing, added: “Stephen Joseph is an ideal partner for us. Its extensive retail relationships combined with bold, colourful designs pair so well with The Rainbow Fish artwork that we know fans will love their new licensed products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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