Rainbow Group’s Pinocchio and Friends joins CBeebies lineup

Italy’s Rainbow Group has inked an exclusive agreement with the UK’s leading free-to-air preschool channel CBeebies to broadcast its new CGI animated series Pinocchio and Friends from early 2022.

The new adaptation featuring the much-loved wooden character ranks as the most watched and top-rated show on Italian channel Rai Yoyo, which premiered Pinocchio and Friends last November.

Produced by Rainbow in collaboration with Rai Ragazzi and Toonz Media Group, the 26 x 12-minute action-comedy show retains the original values that made Collodi’s novel a timeless classic, while taking the audience on brand-new adventures set in the artfully designed, contemporary world.

The puppet is joined on his adventures by Freeda, a pirate doll always ready to board, and grumpy Talking Cricket, appointed by the Fairy with Turquoise Hair to keep an eye on them. Among old and new encounters, modern technology, and surprising twists, Pinocchio aims to take the audience on a funny journey to discover everyday little wonders and universal values such as inclusion, friendship and the power of dreams.

Rainbow’s Founder and CEO Iginio Straffi, who devised the concept for the new show, says: “I have been waiting for the right time to bring this concept to light with the attention and quality it deserves. My new Pinocchio brings out the essence of what makes this story so inspirational while speaking to children in a light-hearted, educational show that empowers their dreams with key life values and exciting dynamics.

“I couldn’t be more delighted that we’ve partnered with top-quality broadcaster BBC to air on CBeebies for British children next year, and we look forward to seeing the series thrive.”




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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