Rainbow positions US animation arm Bardel Entertainment for growth with new CEO

The animation and multimedia production studio, Rainbow has appointed a new CEO for its Bardel Entertainment division, a leading animator for North America.

Rick Mischel has stepped into the role at the company, where he will utilise his strong background in animation to build on the firm’s reputation for quality, creativity and innovation.

With its acquisition in 2015 by Rainbow, Bardel is now poised to make an even greater impact on the fast-growing and highly competitive animated television and feature film market.

Mischel will call on his industry experience to facilitate the firm’s growth. He comes to Bardel from Sony Pictures Animation, where he served as a producer leading SPA’s initiative to develop existing IP across all media, as well as sourcing new projects for feature film development.

He played a major role in the successful launch of two Sony animated series based on the hit movies Hotel Transylvania and Cloudy with a Chance of Meatballs.

H has also served executive vice president of Technicolour, leading its business unit in the creation of digital assets for games and the animation industry.

“This is an exciting opportunity to lead a group of gifted animation artists with a proven track record of delivering the highest quality animation for some of the biggest intellectual properties in television and film,” said Rick Mischel.

“I look forward to continuing that history of surpassing client expectations and working together with the global resources of Rainbow to take the company in new, innovative directions.”

Iginio Straffi, founder and president of Rainbow Group, added: “Rick is an incredibly talented leader who has impressive track records. The potential for growth of Bardel Entertainment is enormous, but it requires a future-focused leader with the recognised depth and breadth of experience.

“Rick is that leader, a well-known and respected talent throughout the industry, who brings a wealth of animation experience to his new post. We are extremely delighted with this appointment and are excited to work with him bringing Bardel to higher ground.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Licensing International appoints Steve Manners as Head of Marketing

Licensing International has announced the appointment of Steve Manners as Head of Marketing. Based in the …