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Rainbow Rangers lands first European broadcaster in Italy’s Cartoonito

Genius Brands International has signed the first key European broadcast deal for the first season of Rainbow Rangers with the Italian children’s network, Cartoonito. The pre-school channel is a joint venture between Turner and RTI Mediaset.

Rainbow Rangers is now being dubbed in Italian for Cartoonito, bringing the adventures of the show’s cast of seven girls charged with protecting the world’s animals, resources and people to the Italian audience. Since premiering on Nickelodeon’s Nick Jr. in the US in November 2018, the series has garnered top ratings with kids ages two to five. In addition to Nick Jr. in the US, Nickelodeon, and Noggin in Latin America, and Cartoonito in Italy, Genius Brands is currently in negotiations with broadcasters around the world, which will be announced shortly.

“With broadcasters around the world recognising the potential of Rainbow Rangers as the next pre-school mega-hit, we are excited to kick-off the charge in one of Europe’s major territories through this new deal with Turner’s Cartoonito,” commented Andy Heyward, chairman and CEO of Genius Brands.

“Through its free-to-air and digital platforms, Cartoonito’s footprint reaches virtually every child in Italy, and we look forward to introducing this magical series in the coming year, as well as a robust retail program.”

Alice Fedele, content director of Turner Italy, added: “There is so much excitement for Rainbow Rangers already following its successful launch in the US, and we are thrilled to be among the first in the international marketplace to add this engaging and empowering preschool series to our Cartoonito programming schedule.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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