Rainbow readies for big 45th anniversary with new lines and live shows

Iconic children’s property Rainbow is readying for an action-packed 45th anniversary with new products ranges and live events ahead of this Christmas.

First screened on ITV in 1972, Rainbow ran for 19 years, showcasing the antics of George, Bungle and Zippy in a series that has since become a retro classic and a nostalgia hit among adults.

Today, the FremantleMedia Kids and Family brand will be brought back to the retail scene courtesy of a new babywear line from Casa Chicos, launching to Mothercare next year.

In addition, a recent deal with Blues will see the top apparel licensee produce a line of Rainbow themed clothing across baby, kids and adult ranges.

Elsewhere, George and Zippy will be painting the streets of Leeds and Hull with a rainbow as they reunite for two live shows this Christmas.

Tracy Griffiths, VP licensing and consumer products, EMEA and Australia fremantleMedia Kids & Family, said: “Rainbow is one of the most iconic kids brands around and these exciting deals prove appetite is still strong even as we approach the show’s 45year anniversary since its first airing.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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