Rainbow signs deal with Santoro for Gorjuss

Family entertainment specialist Rainbow has announced a new collaboration with Santoro for the renowned Gorjuss brand in France, Italy and Turkey.

In France and Italy, there is already a strong BTS presence, as well as longstanding success in direct to retail and apparel. Talks are also underway across various other categories, including toy, food and household goods. 

“We are so excited to represent a great lifestyle brand like Gorjuss, which so perfectly fits our portfolio and DNA as a company," Rainbow Group’s SVP, licensing and acquisitions Cristiana Buzzelli. "We are ready to bring Gorjuss into Italy, France and Turkey and work with the best licensing partners in our territories.” 

Santoro’s co-founder and creative director Meera Santoro added: “Likewise we are thrilled to be working with a company that has such strong synergies with our own. Working with this dynamic enterprise, we cannot wait to see how Gorjuss continues to blossom in the global market.” 

This major licensing collaboration will be launching officially at BLE 17, where the two companies’ stands will face one another in partnership.

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