European studio Rainbow has appointed Italy’s Fabbri Editori as its first publishing partner for its animated comedy, Royal Academy.
The new agreement will see the publisher develop a full range of titles including storybooks and activity and novelty formats, based on the new show.
The new titles will be distributed via bookstores and mass-market outlets.
“To have a publishing deal signed before the show has even broadcast shows the strength of this new property,” said Cristiana Buzzelli, VP, contents – digital and publishing at Rainbow.
“Fabbri Editori will make use of the show’s hilarious and exciting scripts and beautiful imagery to create a magical range of books.”