Winx Club brand owner Rainbow has agreed a licensing partnership with Cobi for a line of Winx Club Building Blocks.
The pan-European licence will allow Poland-based Cobi – one of the biggest manufacturer of construction blocks in Europe – to produce a series of building sets based on the girls’ property.
Cobi has an international sales network covering over 60 countries, along with direct branch offices in the Czech Republic, Poland and Hungary.
A statement read: "The production of Cobi’s blocks is European and guarantees the high standard ABS, and strong play value which they have succeeded in achieving with other brand partnerships like Jeep, Boeing and McLaren.
"Until now, Cobi’s speciality was to create strong concepts and play value for boys, but the company’s purpose with Winx Club adventures is to target the young female demographic.
"The magic and dynamism of the Winx world will provide the basis for a huge range of engaging collections, which Cobi aims to release from autumn 2013."
Cobi will initially create ten collections which vary in price and size.
The plan is to expand this in 2014 with a continuously updated style guide and concept that will tie in with the Winx Club TV show, which airs on Nickelodeon in the UK.
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