Baby care specialist Artsana Group has signed up to deliver a range of infant educational toys for Rainbow’s 44 Cats.
Under the new agreement, Artsana will distribute the range of toys as well as a nursing line under it prestigious Chicco brand.
The deal also includes apparel and accessories collections for Prenatal and Chicco.
The new, super cute range of products will hit shelves in 2019 and will be supported by a dedicated, high-level marketing campaign delivered jointly by Rainbow and Artsana Group.
44 Cats is Rainbow’s new property, developed in collaboration with Antoniano Bologna and Rai Ragazzi. It follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four musician kittens who are part of a music band named The Buffycats.
The four protagonists live in the Clubhouse, a garage inside caring Granny Pina’s house, and love helping others with their ever creative solutions to everyday hitches.
The series debuted on Rai Yoyo in Italy last November with record-breaking TV ratings, while further broadcasting deals are confirmed with Nickelodeon for a worldwide distribution, Super RTL in Germany, Discovery Kids for Latin America, Carousel in Russia, France Télévisions in France.
“We are delighted to announce our partnership with the top-level Italian group Artsana”, said Cristiana Buzzelli, SVP sales and acquisitions at Rainbow.
“Rainbow and Artsana Group represent two Italian excellence sharing a true sense of tradition and at the same time care about giving the best through the latest innovations: it’s a perfect match.”