Rainbow has unveiled a promotional collaboration with Citizenkid.com in France, which will result in one lucky Winx Club fan winning a special themed trip to Italy.
The initiative runs until April 20th on Citizenkid, which boasts 254,000 unique visitors per month and 150,000 opt in subscribers, making it a growing reference resource for French families.
The winner of the competition will get a family weekend trip to the Riviera Romagnola in Italy. Contestants simply have to answer questions about Winx Club, with the winner being drawn at random from the correct entries.
The competition is being run as part of a number of Winx Club marketing activities that are currently taking place globally.
"We are delighted to be working with Citizenkid," said Lorena Vaccari, head of retail and promotion at Rainbow Group. "One of the best known activity sites for kids is the perfect partner for one of the best loved brands for kids. We’re sure that the magic of Winx Club, the fun of Citizenkid and, of course, the chance to win a wonderful Winx Club weekend will attract a flood of entries."
Stéphane Fulchiron, marketing manager at Citizenkid, added: "Winx Club is a journey into little girls’ imagination, followed carefully by Citizenkid for ten years."