Rainbow  unveils Licensing Expo line-up

Rainbow has announced its slate of licenses the firm will be showcasing at Las Vegas trade show, Licensing Expo. 44 Cats, Winx Club, Regal Academy and Maggie & Bianca will be showcased.

44 Cats is a Rainbow production in collaboration with Antoniano Bologna that follows the daily adventures of Lampo, Milady, Pilou, and Polpetta – cats who are all part of a music band named The Buffycats. The four kittens are homeless and get shelter in a garage, transforming it in a ‘Clubhouse’. The show is getting very positive feedback from broadcasters with leading channels in Germany, France, Russia, Latin America, Greece, Benelux and the UK already on board and many other partners to be announced shortly. 

Evergreen franchise Winx Club is currently enjoying its 8th season. The series has grown in viewers since its launch in 2004 and now boasts a strong licensing portfolio targeting the tween audience.

Regal Academy is the hilarious, fresh and funny show that takes the familiar world of fairy tales and turns it on its head through the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of Fairy Tales.    

Finally, Maggie & Bianca brings a live-action property to the portfolio, promising new merchandise reveals at the show.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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