Ralph Creative teams with Kuju to bring VR and AR experiences to new platforms

Brand experience agency, Ralph Creative has launched a new initiative to deliver VR and AR experiences across multiple platforms.

Teaming up with Kuju, a full service Virtual Reality and Augmented Reality content specialist, Ralph Creative is offering what it bills a ‘one-stop shop’ for creating VR and AR experiences.

The announcement follows the pair’s earlier co-production of a music remix experience for the Grammy Award winning duo The Chainsmokers and Sony Music. The experience for the single Paris was unveiled at SXSW in Austin.

“We are thrilled to be announcing this partnership today,” said Kuju’s head of studios, Brynley Gibson.

“When Ralph first approached us about a collaboration on The Chainsmoker’s VR experience it seemed a great fit: our interactive entertainment background in music and VR, alongside their impressive expertise in brands.

“We found Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”

Chris Hassell, founder of Ralph, added: “ Working with Kuju is hugely exciting. We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms.

“Based on the success and positive feedback of Paris.VR on the PlayStation Store, we are looking forward to having a lot of fun and doing more groundbreaking work with them in the future for new and existing clients.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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