British children’s art and gift brand Belle & Boo has signed a major book deal with Random House USA.
The firm will be publishing 15,000 hardback copies of Hop Along Boo. The new Belle & Boo picture book will be published in the UK in November by Orchard Books (part of the Hachette Children’s group).
Belle & Boo is an independently owned children’s lifestyle and gift brand known for its nostalgic and whimsical images of children, including a little girl called Belle and her rabbit friend Boo.
The company has also recently signed publishing deals with Kim Dong in Vietnam for all four of its existing picture books, and Hungarian publisher Tolgy Kiado.
The new deals are part of Belle & Boo’s brand strategy to secure publishers across the globe, which now includes Russia, Germany, France and Spain. Gift focused licensing for the brand also ranges from stationery to bath products.