Mana Partners has selected Reality Gaming Group to provide best-in-class blockchain and NFT content solutions to its brand clients in the games and entertainment space, as demand for Web3.0 services booms in Asia Pacific.

Singapore-based Mana Partners is the leading consultancy in the region for Web3.0 marketing strategy and solutions, helping brands, startups, and rights owners unlock new communities and opportunities through partnerships and programmes.

UK-based Reality Gaming Group develops innovative content and marketplaces that combine the best of traditional entertainment with new technology based on the blockchain and Non-Fungible Tokens (NFTs).

Ground-breaking games and blockchain collectibles created by publishing arm Reality Studios include Doctor Who: Worlds Apart, Reality Clash and Smighties Universe, plus non-game NFT content with the likes of Toikido toys and boxing legend Floyd Mayweather.

Crucially, all of Reality Gaming Group’s projects are created and managed by its Digital Asset Trading (DAT) Platform, which builds NFTs, online stores and marketplaces connected to its own “side-chain” of the Ethereum mainnet. This enables the creation of environmentally friendly NFTs that offer substantial reductions to the amount of energy used to produce and trade digital collectibles.

Matthew Zatto, Managing Partner at Mana Partners, said: “Brands are only starting to discover the potential value that can be unlocked through blockchain technology. It’s important to us at Mana Partners that we provide our brand clients with nothing less than the best-in-class solution and that is exactly why we chose Reality Gaming Group. No one compares to them in terms of experience, blockchain capabilities and offering a true full-service solution. We’re proud to be partnering with them in the APAC region.”

Reality Gaming Group Co-Founder Tony Pearce said: “We’re absolutely thrilled to be working with Mana Partners to offer its clients the most innovative blockchain and web3.0 content solutions. This partnership is a ringing endorsement of the DAT platform, further expands our presence in Asia Pacific and highlights the growing importance of NFTs to brands. We can’t wait to get started on what promises to be some tremendously exciting projects.”