Re:creation is teaming with Fantasma to launch an exclusive Now You See Me 2 licensed magic kit in the UK.
The deal marks the first Fantasma product to be launched in the UK.
The kit enables fans of Now You See Me series to learn and perform some of the illusions showcased in the films.
“We feel hugely honoured to have the opportunity to introduce the UK to this incredible brand," said Re:creation brand manager Katy Fletcher.
"With the power of a blockbuster movie behind this initial launch we’re confident it will be well received. Fantasma products are well respected in the world of magic for their ultimate quality and this product is a clear example of that. Initial box office feedback for Now You See Me 2 is fantastic and we’re looking forward to giving a new generation of fans the tools to make the magic of the Four Horsemen in their own homes."
Roger Dreyer, CEO of Fantasma Magic, added: “Movie licences always enhance the product, but we’re very happy with the initial sell through of the product in the US and comments that the quality of the magic set contents stands on its own. We’re looking forward to Now You See Me 3 which was recently announced."
Re:creation will support the launch with PR, demonstrations and digital communications.