Re:creation will distribute Hinkler’s first range under the Inkredibles brand in the UK and Ireland.

Re:creation inks new deal with Hinkler Books

Re:creation has announced a new partnership with Australian publishing company Hinkler.

As part of the deal, Re:creation will distribute Hinkler’s first range under the Inkredibles brand in the UK and Ireland.

Brands including Paw Patrol and Thomas & Friends are included in the range, which feature colouring books and magic ink products.

Jonathan Kirkley, MD of Re:creation, said: “There is no disputing the power of the Paw Patrol pups right now and of course Thomas continues to be the number one engine in all senses. To be launching our partnership with such powerful licences is simply incredible.

“Hinkler has an impressive track record in producing innovative products that take the best of toys and publishing, and these products are the real icing on the cake as we begin a year that will see us launch more new lines than ever before.”

In addition, the Inkredibles Water Wonder range is available in the collection, which allows kids to complete activities using a water brush.

Stephen Ungar, CEO at Hinkler, added: "The new Inkredibles range represents a huge step forward for Hinkler with two of the most popular licenses and a move into the toy aisle for us.

“I am also very proud that Re:creation has chosen to partner with us in the UK and Ireland, and I look forward to a long and fruitful partnership with them."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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