Reebok teams with Universal Brand Development to launch Kung Fu Panda footwear and apparel line up

Reebok has partnered with DreamWorks Animation and Universal Brand Development to unveil its new Kung Fu Panda full-family footwear and apparel collection. Celebrating the hit franchise, the collection if available globally from Reebok’s online platform by January 8th.

The range will then be made available through wider roll-out in time for Lunar New Year on January 15th.

Each of the Reebok x Kung Fu Panda collection’s key footwear model will embodie unique themes from the franchise, its hero Po, and the styles and teachings of the supporting cast.

Instapump Fury Dragon Warrior embodies Po’s evolution from Panda to Dragon Warrior. Prominent features include a furry suede upper with dragon graphic, a textile Pump bladder, a collar lining that ties back to his belt and waist band, and a sockliner that pays homage to fortune cookies and Po’s journey to becoming a kung fu master.

Meanwhile, the Club C Master Your Style model brings together each of the film’s six Kung Fu Masters’ unique wardrobes via a tapestry of materials and colours, while Club C Calling All Zodiacs celebrates the unique ideologies and mentalities of each of the film’s seven Kung Fu Masters: Po, Tigress, Monkey, Crane, Viper, Mantis, and Shifu.

Finally, the Zig Kinetica Master of Tai Chi model celebrates the Soul – a key theme for Lunar New Year – encouraging wearers to believe in themselves and to trust their inner spirit.

Complementing the robust footwear lineup and enabling fans to fully master their own style, the Reebok x Kung Fu Panda collection offers a full range of complementary apparel including hoodies, crew sweaters, short sleeve tees and sweatpants honoring Po’s journey to become the Dragon Warrior.

Finally, in true Reebok fashion, fans will receive footwear in elevated Lunar New Year-inspired packaging. The box’s red top symbolizes the red envelopes exchanged at holiday celebrations, while the base presents an action-packed graphic mashup bringing together themes from the Kung Fu Panda franchise.

Inside, fans will find product wrapped in tissue paper that nods to Po’s apprenticeship at his father’s noodle shop, but more literally provides a restaurant-style menu of Reebok x Kung Fu Panda footwear offerings.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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