Reemsborko Ltd, the pop culture licensing specialist run by the industry’s own Max Arguile, has been named the exclusive licensing agent for the whole of the Dragon Ball franchise across the UK and Eire.

The appointment was made by Toei Animation Europe, the EMEA media company in charge of the distribution and exploitation of Toei Animation’s Japanese animated series in Europe. The deal encompasses the Dragon Ball brand, including Dragon Ball, Dragon Ball Z, and Dragon Ball Super.

The new partnership arrives at an interesting time for animé brands here in the UK, a sector that has been steadily increasing in popularity with mainstream audiences over the last few years. Dragon Ball now joins the likes of other popular animé properties, including Cannon Busters and Hatsune Miku – the popular holographic animé character – that sit within Reemsborko’s growing brand portfolio.

With a 30 year heritage, Dragon Ball now boasts a fanbase of millions across the globe.

Max Arguile of Reemsborko, said: “I have worked on Dragon Ball many times over the years – what a great property. It is the single most widely recognised animé, with a demonstrable success at UK retail over the past 12 months.

“This year saw the launch of a new series, Dragon Ball Super, on kids TV channel Pop, which will grow a whole new generation of fans. I am very pleased to be able to represent this for Toei Animation Europe in the UK.”

Hélène Virenque of Toei, added: “We have been very happy with our past collaborations with Max, and we’re looking forward to working with him to grow the Dragon Ball licensing and retail opportunities even further in the UK and Eire.”

Max Arguile can be contacted for licensing opportunities around the Dragon Ball franchise via max@reemsborko.com