Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January.
Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a new Influencer Day on Wednesday, 22, during which it will offer support to the growing number of video teams, YouTubers and bloggers attending the show.
Attendees can now register to attend for free through the official Toy Fair website: www.toyfair.co.uk
Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK. Covering a total of 22,000m² floor space, the show hosts more than 260 exhibiting companies that are set to launch thousands of new toy lines.
The new Influencer Day will include scheduled content for attendees, such as exhibitor tours run by the BTHA. Influencers will also be issued with a separate badge, to make it easier for exhibitors to identify and assist them.
“Toy Fair is the perfect place to see the hottest new products and hidden gems for the coming year all under one roof,” said Rebecca Deeming, interim head of Toy Fair. “With more media than ever attending Toy Fair, we’re delighted to launch our brand-new Influencer Day to better support content creators and our exhibitors.”
Confirmed exhibitors for Toy Fair 2020 include LEGO, Bandai UK, Hasbro, Big Potato Games, Brainstorm Ltd, Funko, Keel Toys and more.
Visitors can expect the usual activity at the show, including Toy Fair TV live filming in the halls and via live streaming throughout the three show days, the Pokémon Company International taking sponsorship of the show’s entrance foyer for a fourth consecutive year, and the launch of Toy Fair’s Hero Toys 2020
To make reapplying easy, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update and submit their details to receive their 2020 show ticket. Visitors who choose not to pre-register or confirm their Smart Link will be required to prove they are a genuine trade visitor and pay a £15 entry fee on the door.
The press office and demo zone have moved from Upper Level stand 158 to Upper West, stand 320 and 312 to create a media hub area.
This new location will be among major companies and allows Toy Fair to accommodate even more exhibitors on the Upper Level. Additionally, the Toy Fair child policy has been updated for 2020.