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Retail Monster appoints Tycoon Enterprises as Apex Legends licensing agent in LatAm

The licensing powerhouse Tycoon Enterprises has been appointed by Retail Monster as licensing agent in Latin America for the hit Battle Royale game from Respawn Entertainment, Apex Legends.

Published by Electronic Arts and globally represented by Retail Monster, Apex Legends has experienced huge growth over the year, and is regarded by many as the ‘most advanced and exhilarating gameplay within the genre.’

Retail Monster, the multi-national brand extension and licensing company has turned to Tycoon Enterprises to build Apex Legends’ consumer products programmes and brand extensions across Latin America. This will extend the brand’s current operations outside of the US and UK.

“We couldn’t be happier to represent EA’s and Retail Monster’s interests in our region,” said Elias Fasja, Tycoon Enterprises president. “We are cognisant of growing interest from retailers in this large consumer segment and of the ever-increasing affinity for this game genre the world over.

“We are certain that Apex Legends’ superb game experience and character-driven attributes will lead to amazing merchandise programs in our region, which Latin American fans will greatly appreciate.”

Michael Connolly, founder of Retail Monster, added: “Tycoon Enterprises is the premier Latin American agent and truly a best-in-class partner to deliver results in the territory.  We are proud to have them aboard.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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