The European kids’ content producer Cottonwood Media has named Retail Monster as its exclusive UK licensing agent for the popular tween drama series Find Me in Paris. The deal was brokered by Ana Micoud, who leads Cottonwood’s licensing business through her own company, The Wizards.
The Find Me in Paris licensing programme will be handled by Gemma Witts, who joined Retail Monster from CPLG having built strong relationships with major UK retailers. Witts previously oversaw a portfolio of entertainment brands such as Despicable Me and Minions, Care Bears and Sesame Street.
“We were looking for an agency with a proven-track record and an in-depth knowledge of UK retailer’s needs, in order to explore the rich consumer product potential of this fabulous hit show,” said Ana Micoud, founder, The Wizards.
“With Retail Monster, we feel we have struck the right partnership for the UK market, and look forward to seeing the successful broadcasting appeal of Find Me in Paris translate into iconic and targeted merchandise over the coming months.”
Witts added: “We are excited to be working with Cottonwood Media and to support the Find Me in Paris licensing programme throughout the UK. The strong ratings for the show on Nickelodeon and the brilliant content plan in place for this brand, will help drive a great programme offering a very fresh and new brand for the Girls and Tween space.
“We look forward to delivering product and retail partnerships that really capture the empowering spirit of Find Me in Paris.”
Find Me In Paris is a popular tween series that combines ballet, modern dance, drama and comedy. It follows the story of Lena Grisky, a time-travelling ballet dancer from 1905 Russia trapped in modern day Paris, and the dilemmas she faces finding her place between two worlds.