Acamar Films enjoys successful launch of Bing pyjamas - Licensing.biz

Acamar Films enjoys successful launch of Bing pyjamas

‘We are delighted to already see such enthusiasm for the Bing pyjamas within days of release,’ says Acamar Films’ Bethan Garton.
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The latest launch of Bing nightwear in Tesco stores has proven to be a hit with fans, with re-orders confirmed within days of the pyjamas hitting stores.

Launched with apparel licensee Aykroyds on April 3rd online and in store, increased demand has resulted in a unisex pyjama being requested.

“We're super excited seeing the new Bing nightwear range launch at retail,” said Sion Aykroyd, sales executive at Aykroyds.

“It's had a great reaction and we're now busy working on a new extensive range for Christmas to fulfil the huge demand that's out there. Bingsters all over the country will be jumping for joy.”

Bethan Garton, head of licensing at Acamar Films, added: “We are delighted to already see such enthusiasm for the Bing pyjamas within days of release, and look forward to it continuing with our new range of unisex pyjamas.”

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