The first Alworths store has opened its doors today, on what would have been the 100th anniversary of Woolworths.
Alworths is the brainchild of former Woolworths head of store and concession development, Andy Latham, who worked at the chain for over 25 years.
Latham and his team of 15 former Woolworths head office staff created the new general retail chain in 66 days, securing personal private investment and opening the first store in Didcot, Oxfordshire, four weeks after receiving the keys to the former Woolworths site.
A further four stores will open before Christmas - Amersham (November 12th), Evesham (November 19th), Warminster (November 20th) and Wokingham (November 26th).
The chain plans to open 17 more stores within the next 12 months. Alworths will stock a mix of branded toys, sweets, homeware, stationery, seasonal and garden products. It will also offer a large selection of pic n mix, alongside party accessories, cards and wrap, as well as haberdashery and household convenience purchases.
"This is such a great feeling to open our first store," said Latham. "This is just the beginning of the Alworths journey and I'm looking forward to opening more stores across the UK."