APPAREL MONTH: Ambitious Truffle Shuffle set for further growth - Licensing.biz

APPAREL MONTH: Ambitious Truffle Shuffle set for further growth

Five-year plan is to become a 'retro superstore' says fast growing e-tailer.
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Ambitious online store Truffle Shuffle is looking to move into a number of new categories as it marches towards its aim of becoming a 'retro superstore' over the next five years.

In an exclusive interview, buyer Claire Lewis told Licensing.biz: “Although we operate in a niche sector, we’re constantly surprised at just how much relevant product there is available to us and we’ve already identified tonnes of new avenues to grow our offering.

“From a product point of view, we’re working on introducing lots of new shapes into our apparel category. We’re also going to be launching a fancy dress offering and we’ve found some great retro toys for our younger fans. We’re also looking to add in a new homewares category ready for next Christmas and we want to double our gifts and accessories offering by then, too.

“We also only just scratched the surface from a licence point of view; we get at least 20 suggestions a week for 80’s movies, TV shows, cartoons, etc which we’ve not yet covered.”

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