APPAREL MONTH: Miffy continues High Street success

DRi brand making major in-roads in girls' apparel sector in key stores.
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The Miffy brand is continuing to make its mark in the apparel sector, with DRi Licensing working with a number of high profile High Street retailers to boost awareness.

Mothercare this year extended its offering in girlswear for spring, with items including skirts, leggings and a t-shirt set, plus short and long-sleeved t-shirts and a velour tracksuit, all in pink and turquoise.

In addition, Miffy is a regular in Next, Topshop and New Look.

On top of this, spring will also see the launch of a ladies nightshirt in George at Asda, followed by a t-shirt and girls' pyjamas to arrive in May.


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