Could a supermarket be about to save one of the High Street’s most iconic brands?
It is claimed that talks with administrator Deloitte have already taken place for a deal, not just for the HMV brand, but to run the remainder of the business.
It is also speculated that, if successful, Asda could launch HMV concessions in its stores, like it recently has done with Disney.
Asda and Deloitte refused to comment.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.