Asda's LazyTown partnership steps up a gear - Licensing.biz

Asda's LazyTown partnership steps up a gear

Supermarket launches first ever fully animated flash microsite and games to push GreatStuff healthy food line.
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With the initial tie-up between supermarket chain Asda and LazyTown having been a major success since its launch in April, the two companies have further strengthened their alliance.

Asda is launching its first ever fully animated flash microsite and online flash games to promote the GreatStuff healthy food line.

The online campaign has been designed by Leeds-based advertising agency, Gratterpalm, the firm which worked on the in-store elements of the promotion. The microsite - which goes live today - features constantly moving animation, three flash games, three static downloadable games and an online competition.

it will be promoted via online banners on the Asda.co.uk site, as well as via LazyTown superhero collectables which can be found inside all packs of GreatStuff products. Customers with all six collectables will be able to send their photos via the website to access exclusive LazyTown downloads.

Click here to take a look at the new site. Flash games will be added at the end of the month.

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