Babar celebrity reading events announced - Licensing.biz

Babar celebrity reading events announced

Nelvana partners with Holt Renfrew for exclusive retail promotions in Canada.
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A host of celebs will take part in Babar book reading events in Canada.

Retailer Holt Renfrew has partnered with Nelvana Enterprises and The Clifford Ross Company to promote the classic kids' book brand this Christmas.

It's part of Babar's 80th anniversary celebrations.

The vintage-inspired collection of new products includes Babar books, games, puzzles, plush and pajamas.

The dates for the events are as follows: 

Young guests will be treated to Babar’s signature gold-coloured crowns, bow ties, cookies and refreshments. Babar will also be making special appearances in Toronto at Holt Renfrew’s flagship Bloor Street location and Sherway Gardens store.

Also, for a limited time, Holt Renfrew customers who purchase items from the vintage Babar collection will receive an exclusive Babar holiday card.

"Babar has found a perfect home for the holidays at Holt Renfrew," said Andrew Kerr, Head of Consumer Products, The Americas and Australasia, for Nelvana Enterprises. 

"Both are celebrating significant milestones with Babar’s 80th anniversary and Holt Renfrew’s 175th, and are synonymous with time-honoured elegance and have a multi-generational appeal. 

"We are excited to partner with Holt Renfrew to introduce our new range of vintage Babar products to its clientele."

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