1980's TV star and comic superhero Bananaman is back - and has been working with Leukaemia Research and Argos stores to help raise awareness of blood cancer.
The character has been asking UK shoppers to help the charity by buying a special Bananaman charm for a donation of £1 from Argos outlets.
Leukaemia Research is Argos' charity partner and together they have raised almost £500,000, smashing the original target of £400,000 halfway through the year-long partnership.
There are three Bananaman charms to collect, which can be attached to mobile phones, bags and zips. Each also includes a banana-themed booklet with details on how to join the Banana Army, the Leukaemia Research sports team, and take part in the largest charity programme of running, triathlon and cycling events for all ages and abilities.
"Our customers will have nostalgic memories of Bananaman and their kids will want to put these funky charms on their phones and bags, so we hope to raise a good amount for our charity partner to help beat blood cancers," said Lorna Liggett, Argos community affairs manager.