Bella Sara seals McDonald's Happy Meals deal

Four horse characters from Hidden City property included in February promotion.
Publish date:
3_184_7011_184_6023_184_5880_Bella Sara logo.jpg

Hidden City Entertainment has signed a deal with McDonald's in France for a special Bella Sara Happy Meal promotion.

Four of the horse characters - Bella, Foxglove, Sunflower and Violet - will be included in the meals throughout France from February 9th.

Each Happy Meal contains one toy horse and a card with a secret code; this will provide an animated toy of the same horse for the online game Bella Sara Adventures.

"Partnering with McDonald's has been something that we've wanted to do for quite some time," said George Stetar, SVP of licensing and international business for Hidden City Entertainment. "France is our biggest market outside of North America. The four horses that are included in the meals are beautiful and went way beyond our expectations in the way of design and production."


4_Bella Sara, logo.jpg

Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

Featured Jobs