Beyoncé teams with Topshop to launch new Ivy Park fitness brand - Licensing.biz

Beyoncé teams with Topshop to launch new Ivy Park fitness brand

The sportswear collection spans leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets.
Author:
Publish date:

Pop star Beyoncé has teamed with Topshop to launch a new fitness brand called Ivy Park.

The Ivy Park collection will sell through 12 retail partners in more than 50 countries from April 14th, and will be available in the UK at Topshop, Selfridges, JD Sports and Net-a-Porter.

The collection spans leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets.

"I have always loved TopShop for their fashion credentials and forward thinking” said Beyonce.

Topshop's Sir Philip Green added: "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyonce?, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."

Check out the Ivy Park collection in action below:

Related

Featured Jobs