BLE 2010: Bang on the Door to reveal new alliances

Recent deals for Fabric Animals and classic characters to be showcased across three days.
Publish date:
Social count:
1_BOTD pic.jpg

Bang on the Door will be highlighting a spate of recent activity at Brand Licensing Europe later this month, including a DTR with Mothercare and a charity tie up with Guide Dogs for the Blind.

Spreadshirt has recently launched a BOTD online t-shirt website, which will see it offer tees similar to those sold in Camden Market and which paved the way for the brand to move into licensing. Ranges on offer will include classic animals, Fabric Animals, Groovy Chick and Football Crazy.

The firm has also teamed up with Bluebird Brands to produce a new Fabric Animals range. The collection will include canvas bags and fabric plush, as well as mugs, umbrellas and plush-in-a-mug. All were exclusively previewed at Autumn Fair earlier this week.

"We are pleased to add Bluebird Brands to our licensee list for Fabric Animals," said Ian Downes, MD of Start Licensing, BOTD's licensing agent. "They are a company with great ideas, fantastic product development skills and a real desire to succeed."

In addition, BOTD has also been working with Guide Dogs for the Blind, producing Trusty the Guide Dog. The mini plush has been available in counter-top packs in Barclays branches, while Trusty will also be used in schools throughout the UK.

On top of this, a direct to retail deal exists with Mothercare for a full range of children's apparel. Mothercare has developed eight collections to date, with plans running into 2011.

Elsewhere, French stationery licensee Clairefontaine is developing Groovy Chick and girls back to school stationery and bags for 2011, while Brazilian stationery licensee Tilibra has bought greetings card firm Grafon's. The firm will begin producing a line of BOTD greetings cards for 2011 under the Grafton's name, while also continuing to develop stationery under the brand name of Tilibra.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.