BLE 2012: Hotel Transylvania retail providers listed - Licensing.biz

BLE 2012: Hotel Transylvania retail providers listed

Licensees for US and international markets announced.
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Sony Pictures’ animated film Hotel Transylvania is getting its own line of merchandise and clothing and other products.

The film opened at number one in the box office in more than 20 territories.

Sony Pictures Consumer Products has approved the following licensees:

US
C-Life: T-shirts, fleece, thermals and onesies
General Mills: Cereal box custom packaging for Honey Nut Cheerios, Lucky Charms, Cookie Crisp, and Trix
Dalmatian Press: Grab-and-go playpacks with crayons and stickers
Trends International: Posters
Bendon Publishing International: Colouring books and activity books
Rubie’s: Costumes in all sizes and materials, masks, costume accessories, including wigs, makeup for face and body, prosthetics, hats and headwear
Toy Factory: Amusement plush, puffer balls, rack toys
Dylan’s Candy Bar: Three different flavours of chocolate bars: Dracula: Blood Bar, Mavis: Love Bites, and Monster Snax

INTERNATIONAL
(Release dates rolling through February with more licensing activity to be announced):

Yangzi Brasil: Backpacks, lunch bags, pen/pencil cases (Brazil)
Edel Germany: Audio storyteller CD and digital distribution (Germany, Austria, Switzerland)
Editora Alto Astra: Coloring and activity books (Brazil)
Editora Vale das Letras: Novelizations, activity books, and story books (Brazil)
Panini Brasil: Sticker books and stickers (Brazil)
Castle Builders: Children's movie digital storybook application (worldwide)
GameMill Entertainment: Nintendo DS and DSi (worldwide)
Mishme: Hotel Transylvania avatars for use/sale within the Mishme Messaging App library across various platforms and devices including Twitter, Facebook, and YouTube (worldwide)
PlayFirst: Smartphone and tablet applications (worldwide)
Pearson Education: Book & audio cassettes, E-books, paperbacks (worldwide)
Titan Publishing: Art and making-of book; E-book rights for published book (worldwide)

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