BRC: Online boom driven by mobile retail searches

Total retail search volumes grew by 27 per cent for second quarter of 2011; mobile search volumes up 216 per cent.
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The number of retail searches being carried out on smart phones and tablets has more than trebled for the second quarter of 2011, new figures from the British Retail Consortium show.

In Q2, total retail search volumes grew by 27 per cent compared with the same quarter a year earlier - with the increase driven by a rise in mobile search volumes of 216 per cent year on year.

"While the retail sector as a whole is going through a difficult period, the boom in online retail continues," said Stephen Robertson, director general at BRC. "The star performer is mobile, with the number of retail searches being carried out on smart phones and tablets more than trebling for this quarter compared with the same period last year.

"Consumers are always looking for more convenient ways to shop. Retailers are making m-commerce easier all the time by offering mobile optimised websites, apps and transactional mobile platforms."

Peter Fitzgerald, retail director at Google, added: "Mobile searches remained constant throughout the quarter, largely unaffected by the changing temperatures. This is unsurprising given the 'always on' nature of mobile users."

The top ten retail search terms (alphabetical order, April to June) were: beds, books, DIY, garden furniture, iPad 2, iPhone 5, Kindle, Lego games, shoes and wedding dresses.


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