BRC: Online boom driven by mobile retail searches

Total retail search volumes grew by 27 per cent for second quarter of 2011; mobile search volumes up 216 per cent.
Author:
Publish date:
Social count:
0

The number of retail searches being carried out on smart phones and tablets has more than trebled for the second quarter of 2011, new figures from the British Retail Consortium show.

In Q2, total retail search volumes grew by 27 per cent compared with the same quarter a year earlier - with the increase driven by a rise in mobile search volumes of 216 per cent year on year.

"While the retail sector as a whole is going through a difficult period, the boom in online retail continues," said Stephen Robertson, director general at BRC. "The star performer is mobile, with the number of retail searches being carried out on smart phones and tablets more than trebling for this quarter compared with the same period last year.

"Consumers are always looking for more convenient ways to shop. Retailers are making m-commerce easier all the time by offering mobile optimised websites, apps and transactional mobile platforms."

Peter Fitzgerald, retail director at Google, added: "Mobile searches remained constant throughout the quarter, largely unaffected by the changing temperatures. This is unsurprising given the 'always on' nature of mobile users."

The top ten retail search terms (alphabetical order, April to June) were: beds, books, DIY, garden furniture, iPad 2, iPhone 5, Kindle, Lego games, shoes and wedding dresses.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.