Celeb endorsements rocket during X Factor finals - Licensing.biz

Celeb endorsements rocket during X Factor finals

Celebs were used in 29 per cent of ads during the finale weekend, an increase of 45 per cent year-on-year.
Author:
Publish date:
387_mypictr_200x200.jpg

The Greenlight Ad Guage showed that since the Advertising Standards Authority guidelines were relaxed to allow celebrities to appear in ads during a programme they are featured in, the number of such ads increased.

Cheryl Cole's L'oreal commercial and Dannii Minogue's Marks and Spencer advertisement were among the increased number.

41 per cent of ads during the final of the X Factor also used licensed music, an increase of five per cent since 2009. Only two per cent of the advertisements used brand jingles, down 82 per cent year-on-year.

A 30-second ad broadcast during the X Factor final would cost a company £250,000 and reached 19.4 million viewers on the Sunday night.

Other celeb endorsements besides Cheryl and Dannii included Nintendo's ad featuring X Factor stars of the past, including JLS, Alexandra Burke, Olly Murs and even Jedward. Brand ambassador, Helen Mirren, also starred.

The M&S ad with Dannii Minogue also stars Twiggy, VV Brown, Peter Kay and Jamie Redknapp. Desperate Housewives actress, Marcia Cross, was promoting potatoes…

Chanel revived its No. 5 Jean-Pierre Jeunet ad with Audrey Tautou and noodle Travis Davenport. and finally, Waitrose continues its campaign with Heston Blumenthal and Delia Smith.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.