Chapman and Hit Entertainment have joined forces with Bandai America to launch a line of Roary the Racing Car toys in the US.
The collection will be available exclusively in Toys R Us outlets from the autumn and will include die-cast, push-along and friction cars, remote control vehicles and play-sets.
Three key items - die-cast vehicles, friction cars and the RC Roary - will be packaged with a special episode of the show on DVD.
"Roary the Racing Car has all the ingredients that translate into a successful toy programme: great stories, strong characters and a classic play pattern," said Gary Krakower, senior VP of US licensing and live events at Hit, which is Chapman's US representative.
Mark Schaffner, executive VP of toys for Bandai America, added: "Roary represents fresh, heartwarming fun that will certainly inspure today's pre-schoolers."