Roger Wade knows a thing or two about how to create a successful brand. Especially in the apparel market.
From a market stall in Camden town, set up in 1989, Wade grew the Boxfresh clothing label into an internationally successful company.
The firm was a renowned pioneer of the British street scene and was the first to import labels like Carhartt, Gapstar and Penfield into the UK.
In 2005, Wade sold the company to Pentland Brands and used his experience in the industry to set up a brand licensing consultancy, Brands Inc.
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