Daddy Pig range to debut in George at Asda for Christmas

Festive-themed loungewear launching across stores nationwide for a limited time.
Author:
Publish date:
Social count:
0

Entertainment One is once again partnering with George at Asda for a festive-themed range of Daddy Pig loungewear.

The new collection follows on from the success of George at Asda's first Daddy Pig line, which launched exclusively for Father's Day in June and sold out across several lines.

Items in the Christmas range include a t-shirt, which goes on sale this week, followed by pyjamas, lounge pants, boxer shorts and socks on December 1st.

Daddy Pig has soared in popularity to become a star in his own right, with eOne launching a Daddy Pig app - Daddy Pig's Puddle Jump - on iTunes and Windows recently. The firm is now developing a brand segmentation strategy for the character.

"Daddy Pig's appeal is cross-generational," said Hannah Mungo, head of UK licensing at Entertainment One. "His laugh out loud funny antics endear him to both pre-school Peppa Pig fans and parents who enjoy watching the show with their kids.

"The success of the Father's Day range proved that this affection also extends to licensed merchandise and we're excited to be partnering with George at Asda on this new Daddy Pig Christmas collection."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.