Danger Mouse enters Tesco Opticians with Galaxy Optical - Licensing.biz

Danger Mouse enters Tesco Opticians with Galaxy Optical

In a deal struck by the agency Brand & Deliver, the range will be available from August and distributed by Galaxy Optical through 206 Tesco Opticians stores.
Author:
Publish date:
0 danger mouse explosion.jpg

FremantleMedia Kids & Family has signed a deal with Galaxy Optical to produce a new range of Danger Mouse inspired frames for Tesco Opticians.

In a deal struck by the agency Brand & Deliver, the range will be available from August and distributed by Galaxy Optical through 206 Tesco Opticians stores.

The collection will include 12 different Danger Mouse designs accompanied by a bespoke glasses case. From August 26th, for four weeks, dedicated promotional activity will also be available and will include POS, gift-with-purchase, competitions and more.

Tessa Moore, SVP global brand management, FremantleMedia Kids & Family, said: “Danger Mouse has captured a whole new generation of fans since its launch on CBBC. With the second series launching on CBBC ready for the new school year, we are thrilled to be working with galaxy Optical on this exciting new partnership. We’re sure our young fans will enjoy this brand new range of frames.”

Maurice Miller, chairman, Galaxy Optical, added: “At Galaxy Optical we understand the important role vision plays in a child’s development. We want children to be excited and proud to wear their glasses. Through our partnership with FremantleMedia and Danger Mouse we hope to achieve this.”

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.