Dora heads to TRU as part of tenth birthday celebrations - Licensing.biz

Dora heads to TRU as part of tenth birthday celebrations

First ever multi-territory retail promotion launches in Australia, Canada and the UK.
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Nickelodeon Consumer Products has kicked off a multi-territory promotion with Toys R Us, forming part of its tenth anniversary celebrations for Dora the Explorer.

The new Dora's Fantasy Adventures product collection includes offerings from Fisher-Price and Mega Bloks, specially repackaged for the anniversary and featuring refreshed artwork.

Among the Fisher-Price products in the line are a Dora Talking Fairy Tale Princess, Fantasy Adventure fashion dolls, Dress and Spin miniature Dora, a Princess Wand, collectable miniature play-sets and a Sparkle Castle play-set.

Additionally, Mega Bloks will offer a Dora-themed tube of blocks.

The initiative covers three key markets, beginning with the UK, followed by Australia and Canada in November.

"We're delighted to be partnering with such a renowned global retailer as Toys R Us to offer this signature tenth anniversary Dora assortment, further enabling Dora the Explorer to make her mark around the globe," said Leigh Anne Brodsky, president of NCP.

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