Nickelodeon Consumer Products has kicked off a multi-territory promotion with Toys R Us, forming part of its tenth anniversary celebrations for Dora the Explorer.
The new Dora's Fantasy Adventures product collection includes offerings from Fisher-Price and Mega Bloks, specially repackaged for the anniversary and featuring refreshed artwork.
Among the Fisher-Price products in the line are a Dora Talking Fairy Tale Princess, Fantasy Adventure fashion dolls, Dress and Spin miniature Dora, a Princess Wand, collectable miniature play-sets and a Sparkle Castle play-set.
Additionally, Mega Bloks will offer a Dora-themed tube of blocks.
The initiative covers three key markets, beginning with the UK, followed by Australia and Canada in November.
"We're delighted to be partnering with such a renowned global retailer as Toys R Us to offer this signature tenth anniversary Dora assortment, further enabling Dora the Explorer to make her mark around the globe," said Leigh Anne Brodsky, president of NCP.