Egmont's We Love Pop teams with Primark

Exclusive t-shirt line launches in 57 stores, while magazine also goes on sale.
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Egmont's We Love Pop title is to become the first magazine to be sold in Primark stores, with a dedicated area being created in-store which will also stock exclusive t-shirts.

A range of five t-shirst will be available in 57 stores featuring Jessie J, Justin Bieber, The Wanted, The Saturdays and Little Mix.

Each tee will have a digital offering, delivered via a swing ticket with a scratch off code which enables users to customise their own We Love Pop cover and download it from a special microsite.

We Love Pop magazine will also be sold in Primark stores from May 8th for the exclusive price of £2.

As well as being in a special branded area in-store, the tees and magazine will also be featured on Primark's in-store video and be promoted through Universal Music UK's artist network, on the We Love Pop website, social media channels and through exclusive magazine content.

"Many of the artists in our magazine appeal to Primark's demographic so they are a perfect partner for the brand and magazine," said Siobhan Galvin, publisher of We Love Pop. "We're excited to be the first magazine to be sold in Primark and look forward to this being the start of a long standing relationship."

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