Entertainer offloads Gadgetshop to WH Smith

The Entertainer has sold off its Gadgetshop online business to WH Smith.
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The deal takes place with immediate effect and suppliers have been informed. The Gadgetshop site is currently unavailable, while it relocates its warehousing.

In a statement to suppliers, the firm said the sale formed part of a strategy to focus on its core Entertainer toy business, with the proceeds from the sale being reinvested in a new store opening programme. 

The Entertainer stepped in to buy the online business of the troubled high-tech toy chain and online specialist out of administration in 2005

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