eOne's Peppa Pig to take over Asda's annual Baby and Toddler retail event

Beginning on March 26th, shoppers will be able to get their hands on promotional goods and take part in in-store and online events.
Author:
Publish date:
Social count:
0
0 peppa pig eone.jpg

Entertainment One’s (eOne) pre-school show Peppa Pig is set to take over supermarket Asda’s annual Baby and Toddler event in store.

During the five-week event, customers will be able to experience the interactive Peppa Pig experience, which will feature in-store entertainment, activities for kids and enhanced visibility for the brand’s consumer products in over 300 Asda stores.

Beginning on March 26th, shoppers will be able to get their hands on promotional goods and take part in in-store and online events.

Hannah Mungo, head of UK licensing at Entertainment One, said: “This is by far the biggest UK retail initiative Peppa has been involved in, and eOne is delighted to be working so closely with the team at Asda.

“Our aim is to fully engage Asda customers with the brand during the event and ensure Asda becomes the retail destination for Peppa Pig during the event period.”

In addition, on April 16th, an exclusive Peppa Pig in-store entertainment event will be held in 60 stores.

On the day, a branded backdrop will offer fans a free photo opportunity of themselves, while a free 16-page activity booklet will also be on offer.

“Retailtainment events like this are a great way to attract customers into store in an increasingly competitive retail environment, and it’s also an excellent opportunity for us to reward families doing their weekly shop with an unforgettable experience,” added Mungo.

Plus, Asda will also promote limited edition Peppa Pig branded packs of Asda’s Little Angels nappies.

Jack Woodhead, character license events planner for George and GM at Asda, commented: “We’re really pleased to be working with Entertainment One on the Peppa Pig element of our Baby and Toddler event, and believe together we can deliver some of the greatest pieces of retailtainment our customers have seen to date.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.