Epic Rights launches music artist apparel programme through Amazon

The licensing firm has teamed up with Merch by Amazon to offer apparel and accessories for some of the world's most well-known artists.
Author:
Publish date:
Social count:
0
Screen Shot 2017-09-13 at 14.57.25.png

Music industry merchandising and branding company, Epic Rights has teamed up with Merch by Amazon for an official apparel and accessories range.

The initial product launch includes classic and fashionable shirts for men, women and kids, featuring graphics from iconic bands KISS and Aerosmith, as well as John Lennon. Epic Rights anticipates adding additional product categories to the program and building out programs for their complete roster of artists, including AC/DC, David Bowie, Billy Joel, Def Leppard, Celine Dion, ZZ Top, Duran Duran, Wham!, Marc Anthony, Sting, Cypress Hill, Lionel Richie, Lyrics by Lennon & McCartney, Woodstock Festival and more.

“Amazon not only provides high-quality products but also a trusted user experience,” explained Epic Rights CEO Dell Furano. “By launching artist merchandise on Amazon, we can offer fans the world over a destination for products associated with their favourite bands, while also ensuring a seamless purchasing process and reliability of shipping that customers have come to enjoy with Amazon. It’s a great benefit to everyone involved, and adds another engaging layer to the artist’s brand-fan experience.”

The merchandise line, which will also feature cell phone accessories, will be available exclusively through Amazon.

“E-commerce is an important and growing area of artist merchandise sales, as well as big step to combatting rampant online sales of unauthorized product,” said Jesper Poulsen, SVP, artist development, Epic Rights. “Today it’s critical that we put product where our customer shops rather than expecting them to come to us. Expanding our artists’ stores into Amazon is a natural step for us.”

“Epic Rights and Dell Furano’s long-standing relationship with legendary artists, and innovative approach has been renowned in the music industry. We are excited to work with them and develop incremental opportunity for their artists, while delighting Amazon customers with increased merchandise selection and timeless designs,” added Ivan Lopez, head of strategic partnerships, Merch by Amazon.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.