Music industry merchandising and branding company, Epic Rights has teamed up with Merch by Amazon for an official apparel and accessories range.
The initial product launch includes classic and fashionable shirts for men, women and kids, featuring graphics from iconic bands KISS and Aerosmith, as well as John Lennon. Epic Rights anticipates adding additional product categories to the program and building out programs for their complete roster of artists, including AC/DC, David Bowie, Billy Joel, Def Leppard, Celine Dion, ZZ Top, Duran Duran, Wham!, Marc Anthony, Sting, Cypress Hill, Lionel Richie, Lyrics by Lennon & McCartney, Woodstock Festival and more.
“Amazon not only provides high-quality products but also a trusted user experience,” explained Epic Rights CEO Dell Furano. “By launching artist merchandise on Amazon, we can offer fans the world over a destination for products associated with their favourite bands, while also ensuring a seamless purchasing process and reliability of shipping that customers have come to enjoy with Amazon. It’s a great benefit to everyone involved, and adds another engaging layer to the artist’s brand-fan experience.”
The merchandise line, which will also feature cell phone accessories, will be available exclusively through Amazon.
“E-commerce is an important and growing area of artist merchandise sales, as well as big step to combatting rampant online sales of unauthorized product,” said Jesper Poulsen, SVP, artist development, Epic Rights. “Today it’s critical that we put product where our customer shops rather than expecting them to come to us. Expanding our artists’ stores into Amazon is a natural step for us.”
“Epic Rights and Dell Furano’s long-standing relationship with legendary artists, and innovative approach has been renowned in the music industry. We are excited to work with them and develop incremental opportunity for their artists, while delighting Amazon customers with increased merchandise selection and timeless designs,” added Ivan Lopez, head of strategic partnerships, Merch by Amazon.