FEATURE: Good value

We look at the rise of value retailers and their impact on licensed brands.
Publish date:
6_Matalan, small.jpg

In the past, value retailers were often seen as having something of a detrimental impact on licensed products and were the last port of call for many licensees when seeking distribution for branded ranges.

The recent economic downturn, however, has significantly changed consumer spending habits and in turn, has changed the way many licensees view such outlets. As the consumer moves more towards value purchases, licensees are following suit and as a result, value chain retailers are moving onto a level playing field with High Street and mid-market stores.

To read the full article, click here.


5_Matalan, small.jpg

Good value

The rise of value retailers and their impact on licensed brands.

4_David Binnie small.jpg

FEATURE: Odds on favourites

The Warner Bros UK office in Holborn must be a pretty fantastic place to work this summer, especially after the success of The Dark Knight. And when Samantha Loveday met up with general manager of WBCP UK, David Binnie, he was keen to point out there's much more to come...

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019