FEATURE: Good value - Licensing.biz

FEATURE: Good value

We look at the rise of value retailers and their impact on licensed brands.
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In the past, value retailers were often seen as having something of a detrimental impact on licensed products and were the last port of call for many licensees when seeking distribution for branded ranges.



The recent economic downturn, however, has significantly changed consumer spending habits and in turn, has changed the way many licensees view such outlets. As the consumer moves more towards value purchases, licensees are following suit and as a result, value chain retailers are moving onto a level playing field with High Street and mid-market stores.



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Good value

The rise of value retailers and their impact on licensed brands.

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