Forever Friends teams with Optima for new jewellery line

Necklaces, lockets, earrings and friendship bracelets available from Argos.
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A new range of Forever Friends jewellery has been launched in Argos stores and online by Optima Manufacturing.

The collection includes necklaces, lockets, earrings and friendship bracelets, with Hallmark believing the products will help consumers express love, friendship and sentiment.

"We understand that as tastes change, so must our products and the launch of the new jewellery range is a reflection of the hard work we have put in to make the brand more contemporary while ensuring that the bears are still as lovable as ever," said Richard Hollis, licensing director at Hallmark.

Michael Joseph, sales director from Optima Manufacturing, added: "We are extremely proud to be working with Forever Friends on this project. In the modern jewellery market, the children's category is growing ever more popular and the products we have jointly developed help to meet that demand, with a trusted and understood concept and brand, but given a contemporary twist."

Alice Rigby, jewellery buying manager at Argos, continued: "The new Forever Friends range is perfect for gifting for all occasions and is a fantastic addition to our extensive range of children's jewellery available through our stores and online channels."

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