GB Eye continues to strengthen its presence at UK retail - the firm now has permanent racking in 100 Asda outlets.
"We are immensely pleased to have reached the magic century mark with permanent racking in 100 Asda stores - amazing progress considering that only a year ago we were in 35 stores," commented Joanne Copley-Dunn, commercial director at GB Eye.
"It cements our position as the leading UK poster company, a fact openly acknowledged by the likes of HMV, Borders, Tesco, Toys R Us and many others. Key retailers show their loyalty and dedication to GB Eye both because we have the licences that they need, and because we pay the attention to detail that UK retail requires."
Max Arguile, licensing manager for GB Eye, added: "GB Eye's ability to demonstrate this unparalleled level of distribution is very exciting for us and reassuring for our licensors who have now come to expect full market penetration in all areas."