4Kids Entertainment will launch its product line for The Pig exclusively with Toys R Us in time for Easter.
The collection will be available in all 73 stores in the UK. It will include school supplies, ranging from stationery sets and lockable journals to lunch kits and pencil cases; accessories such as umbrellas, purses, posters and shopper bags; room decor like fleece blankets, cushions and duvet sets, plus greetings cards, gift wrap, bags and puzzles.
The launch will be supported with seasonally branded front of store space, POS material and a full page in the TRU Easter catalogue.
Artlist Collection: The Pig is the newest addition to the widely popular animal photography franchise that started in 2003 with The Dog and The Cat.
4Kids is now planning to build the licensing programme around The Pig. The first international licensee, Italian firm Cool Things, has already signed up for a number of items including cell phone danglers, key rings and mini purses.