Glee tees a hit at New Look - Licensing.biz

Glee tees a hit at New Look

Exclusive launch with fashion retailer sees t-shirts sell out in under a month.
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20th Century Fox's exclusive Glee t-shirt launch with New Look has proved to be a massive success.

The collection of 'I'm a Gleek' slogan tees and Glee four-letter tees launched at the High Street chain in August, with stock completely selling out in under a month.

The limited edition t-shirts were part of a strategic Glee merchandise launch from Fox Consumer Products with lead UK retail partner New Look.

The range will roll out across all stores and online this autumn.

The full collection will include t-shirts, tops and hoodies from Smith & Brooks, loungewear from BC International, accessories from BB Designs - including tote bags, mugs and cosmetic/mobile phone cases - and accessories from PMD.

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